HARDCORE
HOODIES.

OUR FIBER

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Our hoodies begin with 100% extra-long staple organic cotton — one of the rarest, softest, and strongest natural fibers in the world. Longer strands mean smoother yarns that resist pilling and hold their drape. They don’t just feel soft today, they grow gentler with time. 

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OUR STANDARD
 

Luxury takes patience. We work with mills and makers who choose quality over speed, care over shortcuts. Every stitch, every seam, is built with intention so what you wear isn’t just made well — it’s made to last.

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OUR PROMISE

No toxins. No harmful dyes. No compromises. Each hoodie is clean for your skin, kind to the planet, and built with weight you can feel the moment you slip it on. Because what you wear should love you back. 

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OUR IMPACT

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A fabric that endures means fewer replacements, less waste, and more years of love. Heavyweight comfort designed for presence, crafted with sustainability at heart.

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By choosing Big Hug, you help conserve water, avoid toxins, and protect the soil that sustains future harvests. Hardcore sustainability is our love language — it’s about redefining luxury. Pieces that last longer, feel better, and tread lighter.

 

Big Hug is care — for you, and for the world we share.